22 Best Free SEO Tools Reviewed In 2025

You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages. If you want your local business found online, you need updated, correct information on your listings in those directories. LocaliQ’s Free Business Listings Grader lets you instantly verify your business listing on 20+ online directories.

Which SEO tools are best in 2025?

This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites.

You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools. Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999.

• If you prefer to stick with a month-to-month plan, your monthly payment will range from $99 to $999.
• We checked if they had mobile apps, extensive documentation for learning, and the ability to process large amounts of data.
• Criteo Commerce Growth has earned its position as one of the most popular ecommerce advertising tools.

SEO Audit & Site Monitoring Tools

Plus, the On Page SEO Checker helps you decide which pages to prioritize. Or learn about all the things you SEO Anomaly can do with a free Semrush account. The Writing Assistant is available in Semrush’s free version but is limited to a single template linked to Google Docs. Jasper speaks over 30 languages, so you can create content for pretty much any market.

If you’re able to meet the “People Also Ask” questions in Google SERPs, you’re more likely to rank. Type a word or phrase into the search bar to see how popular the keyword has been recently. This helps you make sure you’re not writing content about outdated topics.

With a free Semrush account, you can track up to 10 keywords in Position Tracking. The platform also offers a Pay-as-you-go model for Rank-Ready AI Documents starting at $3.50 per document. Team collaboration features that don’t make you want to pull your hair out? The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs. Writesonic is not sufficient as a standalone SEO tool, but it works best for people with modest content creation needs or those already using dedicated SEO tools alongside it. What sets this tool apart is its detailed tone of voice details.

Additionally, the “Traffic Sources Comparison” feature provides an overview of digital marketing channels for multiple competitors simultaneously. For those new to SEO, ‘bounce rates’ refer to the percentage of visitors who visit a website and then leave without accessing any other pages on the same site. It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed. While this is a plus, it also means that they may require a steep learning curve. Before you commit to an SEO tool, test it out to ensure it’s user-friendly. After all, a free software won’t help your business unless you and other members of your team find it quick and easy to set up and use.